marketing
Total campaign budgets for car dealers: a practical guide to Google’s new feature
Set total campaign budgets for Search/Shopping, maximize lead volume, and avoid overspend — dealer-ready, step-by-step strategies for 2026.
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Drive Market
Buy, sell and compare new & used vehicles - trusted listings, dealer tools, and financing to get you on the road.
dealerships
Omnichannel dealerships in 2026: What buyers expect when shopping for a car
In 2026 buyers expect unified search, verified virtual tours, click‑and‑collect, integrated finance and service — learn what to demand from omnichannel dealers.
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trade-in
How to maximize your car trade‑in value — lessons from Apple’s trade‑in playbook
Use Apple’s trade‑in tactics—timing, condition, and market data—to get top dollar for your car trade‑in in 2026.
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E-Bikes
Legal and Insurance Checklist for Adding E-Bikes to Dealership Offerings
Step-by-step legal & insurance checklist for dealerships adding e-bikes: registration, insurance, warranties, paperwork and compliance (2026-ready).
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Trust
Marketplace Trust Signals: What Consumers Look for Before They Search
How marketplaces can surface reviews, PR and social proof in inventory so buyers trust listings before they search.
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Creative
How to Build AI-Ready Creative Briefs for Automotive Video Ads
Turn inventory into compliant, high-converting AI video ads with a proven brief template—avoid hallucinations and speed approvals.
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Trade-In
From Listings to Loyalty: How Personalization Impacts Trade-In Values and Seller Experience
Personalized trade-in offers + clear valuation transparency boost perceived fairness, lifts accept rates, and builds seller loyalty in 2026.
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Media Strategy
Dealer Playbook: Diversifying Paid Media Amid Principal Media Changes
Tactical guide for dealers to rebalance paid media and protect lead flow as principal media and ad tech shift in 2026.
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Video
Boosting Test Drive Attendance with Personalized Video Invites
Use short, AI-assisted personalized videos to raise dealership test-drive show rates — a practical 2026 playbook with scripts, templates, and measurement.
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Electric Vehicles
Unpacking California's Zero-Emission Vehicle Sales Surges
Explore why California's Zero-Emission Vehicle sales surge despite federal incentive phase-out and what it means for buyers in 2026.
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Pricing
How to Measure the True ROI of Low-Cost Mobility Listings on Your Marketplace
Measure CLTV, margin, pickup rates and cross-sell lift to find the real ROI of adding low-cost e-bike listings to your marketplace.
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electric vehicles
Unlocking Future Designs: What Rivian's Latest Patent Means for Truck Enthusiasts
Discover how Rivian’s patent revives physical buttons to enhance electric truck user experience and influence buying decisions.
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Technical SEO
Optimizing Listings for Social Search: A Dealer’s Technical Checklist
A technical dealer checklist for structuring inventory, social snippets, and metadata so cars show up in social search and AI answers.
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Performance
Performance Meets Efficiency: The 2027 Volvo EX60 Specs Breakdown
Deep dive into the 2027 Volvo EX60 specs, performance, and efficiency, comparing it with top luxury electric SUVs in detail.
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Governance
Ad Creative Governance: Building a Safe AI Workflow for Dealerships
A practical 2026 governance framework for dealerships: approvals, audit trails, human sign-offs and LLM oversight to prevent misleading ads.
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Electric Vehicles
The Future of Sound: How BMW Is Reinventing Performance with Electric Soundscapes
Explore how BMW's pioneering electric soundscapes redefine performance driving in electric vehicles like the M3 sports sedan.
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Buying Guide
Low-Cost Commuter Alternatives: When an E-Bike Makes More Sense Than a Certified Pre-Owned
Discover when a low‑cost e‑bike plus occasional rentals beat a CPO car for cost, convenience and emissions. Try a 30‑day test and run the numbers.
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Autonomous Vehicles
Tesla Robotaxis: Breaking Safety Boundaries
Explore Tesla Robotaxis’ safety impact, consumer trust challenges, and evolving regulations reshaping autonomous vehicle markets.
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Innovation
How Future Marketing Leaders Would Reimagine Car Dealership Marketing in 2026
Bold, data-first experiments for dealerships in 2026: AI video, predictive search ranking, and privacy-safe audience hacks to boost listing conversions.
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automation
The Future is Now: 6-Minute Excavators and What It Means for Automotive Manufacturing
Explore how Zoomlion’s humanoid robots and automation are revolutionizing automotive manufacturing, impacting vehicle pricing and availability.
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